Saturday, April 27, 2013

How much does a Commercial Vehicle Wrap cost?

We get asked this question at least 5 times a day. 

Remember one thing...Vehicle wraps are the best form of advertising per cost of each view of your vehicle.

As an example: Average wrap prices range from $2200 to $3500 for a five (5) year advertisement campaign.  Broken down, you would spend $37 to $59 per month for what is essentially a rolling billboard.  In addition, there are no monthly fees or maintenance/renewal charges. When you drive, you advertise!  When you are stopped, you advertise! and When you are parked, you advertise!  Can not do this with any other advertising media?

Studies support a vehicle wrap can generate 30,000 to 70,000 views per day. That is close of a  million impressions per year!  This is, of course dependent on the amount the vehicle is driven and where you park your vehicle for maximum exposure.

Turn your gas dollars into advertising dollars! 

Every traffic jam becomes a marketing opportunity

Mobile advertising reaches customers not exposed to the newspaper and television

Each vehicle wrap is unique and has its own set of nuances. There are several factors to consider: design, materials (includes vinyl, lamination and masking), print, vehicle prep, installation, final quality control, vehicle size, vehicle complexity, vehicle coverage and type of vehicle play a part in cost.  In general, vehicles with compound-curves, or indentions, like a Volkswagen Bug, Chrysler PT Cruiser, or Chevrolet HHR are more difficult, thus more expensive to wrap than a box van with flat surfaces. Other issues to consider: 

  • Removal of emblems, door handles, moldings, mirrors, etc. Our standard is a 15 minute rule, if it takes longer than 15 minutes we wrap around it. Should the client want emblems re installed or additional components removed/re installed for the installation we will charge an additional labor fee.
  • Coverage also comes into play with the cost - do you need all the paint hidden, door handles covered, recessed areas covered, mirrors covered or has deep returns/seams. 
  • Addition of non-OEM or dealer added parts and accessories. 
  • Vehicle prep work is critical for a great looking wrap. Usually the older the vehicle the more prep work required. 
  • Condition of the paint, rubbers, moldings and plastics. Removal of old sun and heat aged components may lead to broken parts. 
  • Does the wrap require window perf? Is it laminated? 
  • Roof coverage option 
  • Are you using a 3M Preferred Vehicle Graphics Installer or 3M 4 Star Endorsed Vehicle graphics Installer shop?
  • Is the shop subcontracting any of the work?
  • Does the shop offer a 3M MCS Warranty
  • Have all your photos, logos etc, in the proper formats for the designer
  • Enhancing/ touching up photos, obtaining different photos, large changes to the initial proofs; all add additional time and money to a project. (many shops include at least 3 to 4 hours in their proposals which includes a couple of revision proofs, once this allotted time/revisions are used up, you will be charged an hourly rate for design work), 


Full wraps usually do not include the roof; however, this may be added dependent on your needs. Partial wraps are a great way to minimize cost as opposed to a full wrap.
We review the information with the client when the vehicle arrives at our shop and serious about obtaining a vehicle wrap and allows us to inspect the vehicle and provide a definitive proposal that meets the needs and requirements of the client.