Thursday, November 28, 2013

Repaint the bumper vs paint protection film

There will always be the age old debate: cost of a repaint of the front bumper vs the cost to have paint protection film installed when the vehicle is new and fresh. You decide.
Damaged paint protection film
from yellow pole barrier

No damage to the paint, no respray

For those of us who would purchase a new vehicle (and do not mind some additional expense at time of vehicle purchase) and worry about paint chips, damage from sand abrasion, debris and bug damage to the painted surfaces; your only choice is install paint protection film or never drive the vehicle... for those of us who are not concerned with these damaging effects to their vehicle while driving you can do nothing now and repaint the vehicle years down the road. 

Remember it only takes one road trip to get rock chips on your bumper, hood and lights... or one parking lot rub from another vehicle or shopping cart to damage the paint. Risk vs cost....

Lets look at your repaint options:

1. Repaint the bumper on the vehicle
2. Repaint the bumper off the vehicle

Option 1: The bumper is chipped, rub damage and the bugs have etched the paint. Your least cost option is to repaint the bumper on the vehicle. This alternative is the choice of used car lots and folks who are looking to resell the vehicle or not looking for perfection. First off, many body shops will not warranty this type of work. The paint will not hold up as well since the prep and respray does not cover the complete part (edges, hidden painted areas under the headlights, blinkers and mating parts, etc.). This method of repaint is not recommended for those of us who are particular, want a professional repaint and want the paint to hold up for years to come. This option usually will cost less than the price of paint protection film.

Option 2: This option includes removal of the bumper, grills, marker lights etc. to be prepped, sprayed and re installed. You would pay for any clips or damaged parts during the removal process. In most cases, this option may not save any money over a professionally installed paint protection film kit with full wrapped edges.

Bumper respray

Either paint options: A repainted vehicle would make a prospective buyer weary, not knowing if the vehicle was in an accident or just repainted due to frontal stone chips and bug damage. Many owners bypass the insurance company and repaint a vehicle out of pocket so no one will know the vehicle was repainted and/or possibly damaged in a accident. This repaint would not show up on a Car Fax report... Than there is the risk of paint over spray, lack of prep leading to a poor paint application, paint buildup on edges, holograms, not mentioning the time without the vehicle.

In conclusion, should you wish to protect your vehicle at the time of purchase and not mind spending some additional funds to have your vehicle looking as good as it did when you bought it AND not have to worry about paint chips, abrasion and bug damage every time you drive then paint protection film is your most effective option.  I also recommend you Google "repaint vs clear bra", "respray vs clear bra" and read the numerous posts. Should you wish save money on the paint protection film at time of vehicle purchase, touch up paint chips and scratches as they happen and repaint is your most effective option. So there it is, the debate continues....

Clear Bra Installation

Please add comments and suggestions.

Monday, November 4, 2013

Advertise with a Vehicle Wrap In Florida

Vehicle wraps can generate 30,000 to 70,000 views per day in Martin and St Lucie Counties alone. That's close to a million impressions per year!  This is, of course dependent on the amount the vehicle is driven and where you park your vehicle for maximum exposure.  Mobile advertising becomes increasingly valuable for companies that  have their vehicles on the road.

Turn your gas dollars into advertising dollars! 

Important facts about vehicle wrap advertising

  • Americans spend more time in their vehicle today than ever before.
  • Unlike radio and TV, audiences can't change the channel
  • Mobile marketing reaches nearly 85% of people in all income levels
  • The average vehicle driven 17,000 miles a year will pass in front of nine (9) million vehicles
  • Mobile advertising is the most cost effective forms of outdoor advertising, reaching more consumers at a lower cost per impression than any other form of advertising.   

When you drive, you advertise! When you are stopped, you advertise! When you are parked, you advertise! Can you do this with other advertising media? NO!

Combine the total cost your company spends on advertising each year and compare those costs to the cost of a vehicle wrap.  Factor in the vehicle wraps lasts between three (3) to five (5) years and will be seen by hundreds of thousands of people over that period of time.
As an example: Average wrap prices range from $2200 to $3500 for a five (5) year advertisement.  Broken down, you would spend $37 to $59 per month for what is essentially a rolling billboard.    In addition, there are no monthly fees or maintenance/renewal charges. 

Every traffic jam becomes a marketing opportunity!

Mobile advertising reaches customers not exposed to the billboards, mailers, newspaper or television

Friday, September 27, 2013

Protecting your vehicle with Paint Protection Film.

  • Hood: Rock chips show most noticeably on the front of the hood. The standard hood coverage options are 12”, 18” or 24” from the leading edge.  Custom coverage's  and full hoods are also available.
  • Fenders: This protection usually matches up with the hood coverage and protects the leading fender edges.
  • Front bumper: Forward facing painted surfaces are most likely to be damaged by flying rocks/debris.

  • Side mirrors: The mirrors catch a lot of damaging stones and insects.
  • Headlights/blinkers/fog lights: Headlights are getting to be VERY expensive to replace, so protection from a breakage, sand blasting and yellowing is a must.

  • Roof edge: The leading edge of the roof also gets hit often by high-flying debris, love bugs etc..
  • A - pillars: Sides of the windshield often get hit often by debris.
  • Trunk ledge: Have you ever scratched up your rear bumper putting luggage, golf clubs etc. into the trunk? Clear bra is the answer.
  • Door sill plates

  • Full rear bumper - urban protection
  • Full side doors - urban protection

  • Door handle inserts: Long fingernails, rings, or keys can scratch up the paint around door handles...but not with clear bra protection.

  • Door edge guards: Protection from door edge chipping

  • Tire-splash/rocker panels: The bottom section of the fenders can be damaged by your tires throwing rocks up. 

Thursday, August 29, 2013

Clearshield Performance Rail Tape

The Clearshield Performance Rail Tape for Stand Up Paddleboards will help you protect your Board from those inevitable dings and chips.

  • Protects Paddle board Rails from nicks and scratches and abrasion 
  • Protects vulnerable areas from sand abrasion and gel coat wear 
  • Clear urethane film with a clear coat high gloss layer - 8mil Thickness

  • Developed & tested throughout the world 
  • Very tough & durable and lasting 
  • Computer designed for your board length 
  • Add protection where you need it. 
  • Custom designed, computer cut and installed at our shop in Palm City, Florida. 
  • We also custom design, cut, installation bow protection.

Wednesday, August 21, 2013

Buying Paint Protection (clear bra) from the Car Dealership

While buying products directly from the dealership at the time of vehicle purchase has its benefits, i.e., the costs can be included in the financing, some believe it is the only way to get the product, they will get a warranty, some believe it is just easier, and finally, some believe the cost will be about the same, so they might as well just get it all at the same time and from the same location.  While many of these reasons are correct, here are some issues should consider:

  • Many dealerships try to install film with their current employees and as such may not meet the clients’ quality standards.
  • Should you wish to use a dealership to install your clear bra insure they are using a certified installer which is experienced and reputable.
  • Dealerships may use least cost films - always inquire.
  • Dealerships use standard kit designs.  The kits are preset, no coverage options and offer minimal coverage.
  • Dealerships may not provide you with a manufacture's warranty card or offer no installation warranty.
  • Dealerships may charge an absorbent cost for the clear bra (knowing the clear bra will be included in your vehicles' purchase.)
  • Dealerships want to get the job done quickly and as inexpensively as possible in order to get the car out the door.
  •  Why is there a difference in cost between installers? “
  • Custom protection options are not available at the dealerships.

Thursday, May 16, 2013

Clearshield Protection Services Inc. Completes Fellers Certification

Clearshield Protection Services, Inc currently holds the following certifications in the vinyl graphics/printing industry. 

  • 3M Preferred Graphics Installer 
  • 3M "4-Star" Endorsed Vehicle Graphics Installer 
  • 3M Knifeless Accredited Certification 
  • Elite Wrappers Trained Installer
  • Lowen Certified Graphics Installer 
  • Fellers Certified
  • HP Ecosolutions Certification - HP Latex Printing Technologies Company 
  • 3M™ MCS™ Warranty Certification


Friday, May 10, 2013

Clearshield Protection Earns Certificate for 3M™ MCS™ Warranty

When you've made the decision that only the best vinyl materials will do, why look any further? 3M™ offers you a choice of graphics materials and a choice of warranties that give you everything you want. Including peace of mind.

Basic Product Warranty
This gives you a solid foundation with the assurance that you are getting what you pay for. By itself, it's just enough protection for many short-term promotional graphics where warranted finished graphics aren't specified.

3M™ Performance Guarantee for 3M™ Materials
Step up to this when you need media, printers and inks guaranteed to work together with optimized performance, guaranteed durability and good adhesive and application characteristics. Available for 3M films imaged on an ever-broadening range of platforms.

3M™ MCS™ Warranty
The 3M™ MCS™ Warranty continues to be the industry standard for finished graphic warranties. This system of matched 3M™components comes with the science and weathering technology that assures the brand owner that their image, constructed with 3M™ graphic products, will perform as expected for the life of the graphic.

Clearshield Protection Services, Inc is proud to hold many certifications in the vinyl graphics/printing industry.

  • 3M™ Preferred Graphics Installer 
  • 3M™ "4-Star" Endorsed Vehicle Graphics Installer
  • Lowen Certified Graphics Installer
  • HP Ecosolutions - HP Latex Printing Technologies Company
  • 3M™ MCS™ Warranty                     

Saturday, April 27, 2013

How much does a Commercial Vehicle Wrap cost?

We get asked this question at least 5 times a day. 

Remember one thing...Vehicle wraps are the best form of advertising per cost of each view of your vehicle.

As an example: Average wrap prices range from $2200 to $3500 for a five (5) year advertisement campaign.  Broken down, you would spend $37 to $59 per month for what is essentially a rolling billboard.  In addition, there are no monthly fees or maintenance/renewal charges. When you drive, you advertise!  When you are stopped, you advertise! and When you are parked, you advertise!  Can not do this with any other advertising media?

Studies support a vehicle wrap can generate 30,000 to 70,000 views per day. That is close of a  million impressions per year!  This is, of course dependent on the amount the vehicle is driven and where you park your vehicle for maximum exposure.

Turn your gas dollars into advertising dollars! 

Every traffic jam becomes a marketing opportunity

Mobile advertising reaches customers not exposed to the newspaper and television

Each vehicle wrap is unique and has its own set of nuances. There are several factors to consider: design, materials (includes vinyl, lamination and masking), print, vehicle prep, installation, final quality control, vehicle size, vehicle complexity, vehicle coverage and type of vehicle play a part in cost.  In general, vehicles with compound-curves, or indentions, like a Volkswagen Bug, Chrysler PT Cruiser, or Chevrolet HHR are more difficult, thus more expensive to wrap than a box van with flat surfaces. Other issues to consider: 

  • Removal of emblems, door handles, moldings, mirrors, etc. Our standard is a 15 minute rule, if it takes longer than 15 minutes we wrap around it. Should the client want emblems re installed or additional components removed/re installed for the installation we will charge an additional labor fee.
  • Coverage also comes into play with the cost - do you need all the paint hidden, door handles covered, recessed areas covered, mirrors covered or has deep returns/seams. 
  • Addition of non-OEM or dealer added parts and accessories. 
  • Vehicle prep work is critical for a great looking wrap. Usually the older the vehicle the more prep work required. 
  • Condition of the paint, rubbers, moldings and plastics. Removal of old sun and heat aged components may lead to broken parts. 
  • Does the wrap require window perf? Is it laminated? 
  • Roof coverage option 
  • Are you using a 3M Preferred Vehicle Graphics Installer or 3M 4 Star Endorsed Vehicle graphics Installer shop?
  • Is the shop subcontracting any of the work?
  • Does the shop offer a 3M MCS Warranty
  • Have all your photos, logos etc, in the proper formats for the designer
  • Enhancing/ touching up photos, obtaining different photos, large changes to the initial proofs; all add additional time and money to a project. (many shops include at least 3 to 4 hours in their proposals which includes a couple of revision proofs, once this allotted time/revisions are used up, you will be charged an hourly rate for design work), 


Full wraps usually do not include the roof; however, this may be added dependent on your needs. Partial wraps are a great way to minimize cost as opposed to a full wrap.
We review the information with the client when the vehicle arrives at our shop and serious about obtaining a vehicle wrap and allows us to inspect the vehicle and provide a definitive proposal that meets the needs and requirements of the client.

Wednesday, April 3, 2013

Racing Stripes Anyone?

When you need to add some additional styling to your vehicle - racing stripes are an excellent option. There were installed on a 2013 Ford Focus ST.
Client wanted the stripes to look like they were painted on.
So we wrapped them into the sunroof.

Monday, March 4, 2013

Press Release - Moving to larger location - Expanded Services


Contact:  Holly Altman, Owner
Clearshield Protection Services, Inc.
3520 SW Armellini Ave, Suite B    
Palm City, FL  34990
Office: (772) 463-2345

Treasure Coast - Palm City, FL - Clearshield Protection Services, Inc. moves to larger location and obtains the highest graphics/sign industry certifications.

Clearshield Protection Services, Inc. the premier vehicle wrap facility on the Treasure Coast moves to larger facility and expands services. As commercial vehicle wraps increase in popularity as the most cost effective advertising media, Clearshield Protection positioned itself to support the market, and as such, moved in to a larger location to accommodate larger vehicles and room for our large format print equipment.

At their facility, they also offer color and texture film to wrap your vehicle or single parts on your vehicle. This will allow you to customize your vehicle (boat, motorcycle, truck, etc.) to your personality!

Clearshield Protection also offers presentation boards, signage, banners and stickers/decals, as well as, floor and textured wall graphics for home and business advertising.

Clearshield Protection Services, Inc. also offers RV’s, boats, motorcycles, cars and truck protection from debris, sand and love bugs which damage the painted or gel coated surfaces with clear bra - paint protection films. Its state-of-the-art installation facility has the added capability to offer full hood and fender coverage’s for those who require maximum protection, as well as, matt paint protection and clear & colored headlight protection.

Our installers are XPEL & 3M Certified for the installation of paint protection films, 3M Preferred Graphics Installers, Lowen Certified Graphics Installers and 3M 4 Star Endorsed Vehicle Graphics Installers. These credentials the highest testing certifications in the Graphics/Sign Industry so you will know your work will be done professionally.

Along with their walk-in clients, they work with local car clubs, body shops, insurance companies, car dealerships, advertising agencies, marketing firms and race teams for their advertising/printing needs.

They are member of the Palm City Chamber of Commerce and are located behind Highway Tire in the Turnpike Industrial Park. For more information, call (772) 463-2345 or e-mail